Bulgarian regulators have introduced a proposal to establish a formal licensing framework for iGaming affiliate operators. The draft legislation also outlines mandatory annual registration fees for participating companies.
Regulatory Framework Overview
The regulatory initiative aims to integrate affiliate marketing activities into the existing gambling oversight structure. Under the draft framework, affiliate networks would require authorization before promoting licensed casino and sportsbook brands. The measure establishes standardized compliance procedures for the sector.
Financial obligations include an annual levy for each registered affiliate entity. The fee structure funds regulatory monitoring and market transparency initiatives. Industry representatives will review the draft terms before a legislative vote.
The proposal was first reported by iGamingToday. Similar licensing models have been tested in other European markets to improve affiliate accountability.