Soft2Bet announced on July 1 a multiyear brand licensing agreement with WPT Royale to expand its North American presence. The partnership will use Soft2Bet’s technology and Ontario operating license to launch a new casino and sportsbook under the WPT Royale brand.
Partnership Details and Market Entry
The agreement grants Soft2Bet the rights to integrate its platform infrastructure with the established recognition of WPT Royale, an official licensee and partner of the World Poker Tour. This arrangement allows the company to deploy its existing Ontario regulatory approval directly into the new branded offering.The launch will cover both casino and sportsbook verticals, aligning with Soft2Bet’s broader strategy to scale its iGaming operations across North America. The multiyear term ensures long-term brand usage while the company prepares for market entry. The announcement was made via a company press release.