Boyle Sports will remain the front-of-shirt partner for West Ham United during the 2026/27 campaign. The announcement, made on July 1, 2026, confirms the brand logo will appear on all men’s and women’s home, away, and training kits.
Partnership Scope and Fan Engagement
The multi-year arrangement continues Boyle Sports’ role as the club’s principal commercial partner. The company will maintain its visual presence across the squad’s full range of match and training apparel for the upcoming season.Boyle Sports plans to deliver matchday and digital initiatives throughout the 2026/27 schedule. These programs follow the first year of the agreement, which included a scarf distribution event before the season opener and two Shirt Swap campaigns.